Website conversions are the number of visitors to your site who take the desired action on a page—whether it’s making a purchase, signing up for a newsletter or filling out a form. This is an essential metric for any business looking to grow online. The average website conversion rate is about 2%. Increasing this can have a significant impact on your bottom line.

Optimize website conversions  is a process that requires constant testing and experimenting with different elements on your site. It starts with understanding what your current conversion rates are and how they compare to your industry’s averages. Then you can identify the gaps that are keeping your website from converting as well as it could be.

Best Conversion Optimization Agencies for Online Businesses

One of the best ways to increase your conversions is by implementing clear and compelling calls to action (CTAs). Using a compelling CTA on your website can help push people towards taking that next step in their customer journey, whether it’s making a purchase, signing on for a newsletter or filling out whichever type of form your company uses.

Another way to improve your conversions is by streamlining your forms and checkout process. Long forms, complicated processes and excessive distractions can deter users from completing the desired action. Make sure to include a short and simple form, clearly label any required fields and use progress bars to show how far along the user is in the process. You can also experiment with different versions of forms and CTAs using tools like Optimizely to see what works best.