Custom Rolex watches are becoming increasingly popular for collectors and enthusiasts who want to set their watch apart from the standard luxury watch. But it’s important to understand the process behind the modifications before you decide to go through them.
The Custom Rolex watches that does most of the modification work on Rolex watches is called Project X Designs. They are not affiliated with Rolex, but they take a variety of brand new Rolex watches and put them under the knife for enhancement.
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They will add a variety of different dials, bracelet straps, and even gems to the watch. For those who would like to get a really unique look, they will add a black DLC or PVD coating. This is a type of coating that gives the watch a darker look, and it’s also water resistant.
One of the main reasons why these types of modifications are controversial is that Rolex is not pleased with them. They feel that it ruins the value of the watch, and they think that it damages their intellectual property. It’s an interesting argument, but I don’t think it makes much sense.
In my opinion, it makes more sense to think of the aftermarket watch modifications in the same way as you might customize a car. You can take a basic car and turn it into something completely different, and that’s what these aftermarket companies are doing with the Rolex watches. That doesn’t make them any more or less valuable than the original Rolex watches they started as.